Shopping will never be the same. When you Shop with Google, anything you want, need, or even see is right at your fingertips. But Gen Z doesn’t want to hear that from us. So, we went to where we knew they were watching (HBO Max) and let the stars of “Sex Lives of College Girls” tell them for us. This was the first time HBO allowed a brand to leverage their IP in this way allowing our ads to absorbed without removing viewers from the show’s world.