One in every six Americans is Hispanic. A statistic has never been more perfect for a Mexican beer brand celebrating Hispanic Heritage Month. So, in partnership with Mexican-American artist Sentrock, we created the “One in 6 Pack,” a Modelo six-pack with one bottle painted to represent the contributions of Hispanic Americans. Then, we worked with UnidosUS, the largest Hispanic rights organization in the country, to put this one-of-a-kind piece of art up for auction on eBay. 100% of the winning bid went back to UnidosUS to support the Hispanic Community.
