Canon asked us to help them launch their first full-frame mirrorless camera, the EOS R. We worked with photographers Jimmy Chin and Lindsey Adler to create a series of print ads that highlighted the versatility of this new, lightweight camera.
We then created an AR app that was paired with our launch event. We asked 16 influencers to show us through images and words how the EOS R brought their photography to the next level. A hero image from each influencer hung on the wall at the event, but through the AR app you were able to see the full gallery and the story behind the pictures.
Our AR app helped bring a single image to life to tell the full story behind the photographers inspiration.
GCD - Piper Hickman
Senior AD - Lindsei Barros
Senior CW - Anna Wehr